We are half way through a series of five niche clues to help entrepreneurs who are struggling with their niche. This is an important struggle because you HAVE to get your niche right (It is the basis for everything that’s going to come afterwards in your business.)
(Hint: If you’ve missed Clue #1 and Clue #2 you can find them on our blog page, www.top6businesscoach.com/blog )
Clue number three is something that I call, “Shift Fifteen Degrees to the Right.”
Alarming entrepreneurial tendency
I’ve noticed an alarming tendency for new entrepreneurs to discard all of their skills and experiences to date, and start something absolutely brand spanking new. Yikes!
While I understand how exciting that can sound, and how cleansing it is if you’ve been doing something you hate, I will tell you that it has some consequences.
There is a lot of competition out there today. So, when you start something brand new in a field where you have no skill, understand that you’re going into a competitive marketplace and that you may well be going up against people who’ve got a ten, fifteen, or even twenty-year head start ahead of you. That’s just tough. Who needs that!
I want you to consider parceling up the skills and talents that you have acquired over the years, as well as all the amazing life qualities that you’ve developed over your lifetime, and package it up in a different way. Using these skills in a new way is what I call shifting fifteen degrees to the right. It can often result in a much happier life, scratch your itch for a new business, and take advantage of your skills and talents. You’re not having to start over again from scratch.
This was my journey into entrepreneurship!
I did this myself when I first became an entrepreneur. I’d been a corporate IT geek for as long as I could remember; I was an IT architect. And when I left IBM I honestly wasn’t qualified to do anything else really, so I became an IT consultant. I consulted in a field that I’d worked in as a techie for years. That worked really well! I also did research in the IT field. So I was able to scratch that itch of starting a new business AND capitalize on that wealth of knowledge that I’d accumulated.
Another example of shifting 15 degrees to the right
Another example for you might be someone who has a life-long hobby as a passionate gardener. Perhaps they’ve been a member of the local garden clubs, and perhaps they judge the local orchid flower show. If somebody like that started a business as a landscape architect, you can see they’re bringing a wealth of experience and lot of knowledge with them.
You want to keep the richness and expertise that’s already in your repertoire, and see if you can re-purpose it towards your new business. Capitalize on what you have, but shift it fifteen degrees to the right.
I hope that’s helpful for you. If you are struggling with your niche I hope you’ve had a chance to attend our Niche Master Class. If you haven’t, I strongly recommend you do. You can sign up for it right here on this page. What I do there is I go over the three components of a successful niche: 1. Observe your market, 2. What major problem are you fixing for them, and 3. What major result that you’re going to bring to them or promise them.