A great farm story about “knowing your niche” from our favorite farming entrepreneur…. As a vegetable farmer, I know all about selling things people don’t want. One time, we had a big root vegetable surplus. My farm manager got on a kick of trying to convince people that what they wanted most in the world  

There is an old and biblical adage that says, “Ask, and you will receive.” We as entrepreneurs are not exempt from this truth, but, unfortunately, we often act like we are. We seem to live under the assumption that the more we tell about ourselves, the more business we will get. The truth is, people  

There’s a reason why the Jack of all trades is named Jack, and not Zeke, Otto, or Emerson. He is a very useful person, but there is nothing about him that stands out. In a town with fifty Jacks and one Otto, which one are you going to remember long enough to call up? Probably