After many years of coaching solo-preneurs I can assure you that feeling financially broke does NOT work well when building a business. There is something about desperately needing sales that scares every potential client away instantly. Yet, in the early years of any new business, cash flow is likely to be very tight, and sometimes
Free Clients – Are They Ever a Good Idea?
It’s probably obvious, but let’s start by saying why it is a bad idea to take on free clients. One, you won’t make any money—>which is, of course, an essential outcome of any business. Even taking on a handful of free clients alongside paying ones (aside from raising questions of justice) will dilute your energy