(Or why you really need to know the difference between Marketing and Sales) I KNOW this has happened to you… You are networking somewhere. Someone, let’s call him Stan, is introduced to you. You politely ask, “So, what do you do?” And then you are really sorry you asked. For the next 10 minutes, Stan starts to  

Last week we talked about why using strategic alliances is the universal client attraction method for solopreneurs. Here at Top 6 Business Coach, we love this sales method because all entrepreneurs can use it. Plus. It is a solopreneur’s fast path to expanding your reach, network and sales. We recommend you identify at least 10 Strategic Alliances.  

I define a strategic alliance as someone who is already well connected to large numbers of your ideal clients. Developing and nurturing strategic alliance relationships is imperative in the business world. There are 10 people or organizations who could probably put you on the map, big time, if they were inclined to help you.  If