Okay, so you’re a good writer. You’re creative, outdoorsy, a mother, a cook, a quilter, a businesswoman. You have an entire life of jobs and achievements and experiences under your belt. You can do everything. And here some irritating person is demanding that you tell them the one thing you do. It can feel like  

How exactly does one identify one’s niche in the market? A niche is made up of three things. First, it’s WHO is your target market. You need an in-depth understanding of that market, however, not a passing one. This is a common mistake that many entrepreneurs make. Once you have that in-depth understanding of your