If you have ever gone selling door to door, you have probably seen it. The all-inclusive, no loophole, get-off-my-front-porch no soliciting sign: “We have found Jesus, We’re too broke to buy anything, We know who we’re voting for” (occasionally inscribed with the additional generous caveat, “Unless you are selling Girl Scout cookies”). And let’s face  

When it comes to knowing who our target market is, are you really as crystal clear as you should be? Far too often when I ask someone who their Ideal Client is the answers are shockingly similar. For example, when speaking to an image consultant, I might get the answer. Women. Or, if they are