When it comes to knowing who our target market is, are you really as crystal clear as you should be? Far too often when I ask someone who their Ideal Client is the answers are shockingly similar. For example, when speaking to an image consultant, I might get the answer. Women. Or, if they are  

So. You are walking down a busy pedestrian mall, and a flustered woman hurries towards you. “I can’t find my son Tyler!” she says. “Have you seen him?” Say you have seen four dozen boys of varying ages roaming the streets in the last hour. It is impossible to tell her yes or no. So  

Today we are finishing up this series of clues, specially designed for one-man businesses struggling to find their niche. I have so much heart for this topic simply because the niche is the basis of everything that happens in your business. You really HAVE to get this right, though  many people find it  quite difficult.  

We are working through a series specially designed to help entrepreneurs who are trying to choose, narrow or firm up their niche in some way. We’re on clue four today, which is something I call, “Observe What is Already Working in the Marketplace.” If you’ve missed any of the other clues you can find them on