As business owners, we spend most of our time trying to sell. We research, we reach out, and we spend hours fussing over the words that we use to describe our products. We get out of our comfort zone all the time trying to increase sales. But the truth is, the most powerful advertising is  

Of course we ALL dread hearing the words “I would love to, but I just can’t afford it” when talking to a hot prospect.  How do you handle this all too common occurrence? Here is some very practical help, plus a download to give you the perfect words when this happens. Let’s take a step into  

Most people know that moths are attracted to light. So it follows that if you want to attract moths, stick a big lamppost in your backyard, turn it on, and wait. Right? Yes. Sometimes. But not if it’s winter, not if there’s a bigger lamp twenty feet away, and not if what you’re actually trying